Dark Souls III UK Marketing ~ 'Wings Challenge'

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Ashes to Ashes... Wings to Wings...

Are you ready to embrace the fiery flavours of the deepest darkest chicken wing challenge yet? Well, prepare to sacrifice your soul to the Food Gods in the sky with the Dark Souls Wings Challenge this April. WARNING: they’re HOT.

MEATliquor, Bandai Namco Entertainment UK and Sony Computer Entertainment UK have teamed up to create the Dark Souls Wings Challenge. Bringing a true sensory assault to your taste buds, the UK public will be challenged to eat twenty wings in the fastest time possible under extreme pressure.

From 4th April to 29th April, any brave challenger can visit a MEATliquor restaurant* to enter the Dark Souls Wings Challenge. Simply buy your wings and focus your mind on the eternal flame!

Those brave enough to take on the challenge will feel the heat, as a portion of the twenty wings are smothered in a quarter of a litre of chilli sauce; MEATliquor’s darkest chilli sauce specially created for this challenge. The chef preparing the wings for hardy challengers is required to wear protective gloves, a mask and goggles to protect from the intensity of heat, as the wings pack a punch.

Although full of flavour, the heat is so intense that participants are required to sign a waiver before competing in the contest and must too wear protective gloves throughout the challenge.

Anyone able to complete the challenge will be rewarded with an exclusive ‘I SURVIVED’ the Dark Souls Wings Challenge T-Shirt and every victorious completer will be included in the Hall of Souls leaderboard for each restaurant.

The winner with the fastest time from each restaurant will receive a PlayStation 4 with the Dark Souls Collector’s Edition, while the Soul survivor with the fastest time in the country will also receive a very limited Prestige Edition, which includes a colossal 40cm Lord of Cinder Figurine.

“We’re very excited to be partnering with such an exciting food group as MEATliquor, whose famous food, individual approach and adventurous challenges have clearly captured the interest of food enthusiasts all across the UK” said Lee Kirton, PR & Marketing Director of Bandai Namco Entertainment UK. “Dark Souls III challenges players to overcome the odds – and we hope everyone will also enjoy the challenge of overcoming these incredibly hot wings”.

“Video games & hot wings are two of my favourite things in life; the MEATliquor #DarkSoulsWings Challenge combines both. Come to MEATliquor and test your mettle”. Yianni Papoutsis, Co-Founder & Creative Director of MEATliquor

Can you take on the challenge and achieve victory over the competition?